Nike got it!

I think Alli Mckee read my mind, she wrote in her blog about a commercial that came on while she was working and it stuck with her. I saw that same commercial and thought WOW. Nike did a great job with this ad. Basic premise is how every athlete goes through steps of practice for their sport and how it’s not always easy taking those steps –you may stumble at first but in the end it was worth it.

The ad is for Nike and the song The Hours – “Ali In The Jungle”

It says:
“It’s, not, how you start, it’s how you finish.
And it’s, not, where you’re from, it’s where you’re at.
Everybody gets knocked down,
Everybody gets knocked down,
How quick are you gonna get up?!
Just how are you gonna get up?!”


Great lyrics and it applies to life, we’ve all been there. Most of us can relate to this message whether it’s job, school or family. And if you’re training for sport or training for competition you know it’s not always easy. For those of us who are working to change their bodies and drop weight you know what I’m talking about. We train hard, eat well and put in many hours trying to reach our fitness goals and sometimes we slip up, this is where we get knocked down. When you slip up, it could be food related, missing a workout, doesn’t matter. DON’T DWELL ON IT. Brush yourself off and get back into the fight.

If you slip up don’t fast or workout for 3 hours, just get back to eating clean. Don’t let one bad meal turn into a week of bad meals. How quick are you gonna get up?!

Remember it’s not about deprivation, it’s smart eating and training. It’s staying with it. It’s about not beating yourself up and keeping your head up!

We’re all going to stumble and fall, maybe more than once. But think back to what Hulk Hogan used to say, “Whatcha Gonna Do?” Get back up! Keep training! Keep working hard for your goals no matter what the goal may be…that goal is for YOU and when you reach it, it will be worth the effort!